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A family-oriented community in Dubailand with townhouses and green spaces.
Community Intelligence — by Peak Trust Analytics
Market intelligence for the Serena master project (within the Wadi Al Safa 7 registration area), Dubai.
Serena recorded 140 property sales in 2025. Homes trade at about AED 1,219 per square foot, up 78% over five years, with gross rental yields around 5.3%.
AED 1,219
Avg price / sqft
2025
140
Sales volume
5.3%
Gross rental yield
AED 147k/yr median
AED 2.79M
Median sale price
2025
Average price per sqft (AED) by year
Median price paid, by home type & size · 2025
Unit-type distribution
Built homes in the surrounding area — apartment units + villas/townhouses from the project & property registry (actual units, not sales; off-plan towers excluded).
Median sold price per home, from registered sales. Townhouses are recorded under “Villa”. Off-plan villas often register as land plots until completed. “% of sales” = share of units sold.
Ejari tenancy records for Serena (2025)
AED 147k
Median annual rent
per year
+77%
Rent growth (5-yr)
5.3%
Gross rental yield
642
Tenancy contracts
54% renewed
Serena is master-developed by Dubai Properties. Chips show the most active builders by units sold.
3 phases / clusters in Serena — 3 villa. From project records.
3
Phases / clusters
3
Delivered
100% of tracked
0
Under construction
100%
Avg completion
in-build phases
Every sub-project by home type · units · median price · build status.
| Casa Viva | Dubai Properties | Villa | Delivered · 2021 | 494 | AED 1.82M | 745 | |
| Casa Dora | Dubai Properties | Villa | Delivered · 2020 | 578 | AED 1.78M | 721 | |
| Bella Casa | Dubai Properties | Villa | Delivered · 2019 | 458 | AED 1.60M | 691 |
Data computed by Peak Trust Analytics · Dubai market data powered by the Dubai Land Department (DLD) · Updated Jul 2026. Proprietary — not to be reused or redistributed without authorization. Not investment advice.
Serena is a family community in Dubailand built primarily around Mediterranean-style townhouses, with some larger villas and limited apartment stock. Its low-density, townhouse-led layout centres on green spaces and community retail.
Property-type mix
Share of registered sale & tenancy activity by property type.
Data computed by Peak Trust Analytics · Dubai market data powered by the Dubai Land Department (DLD) · Updated Jul 2026. Proprietary — not to be reused or redistributed without authorization. Not investment advice.
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