Serena
A family-oriented community in Dubailand with townhouses and green spaces.
Community Intelligence — by Peak Trust Analytics
Serena: market intelligence
Market intelligence for the Serena master project (within the Wadi Al Safa 7 registration area), Dubai.
Serena recorded 119 property sales in 2025. Homes trade at about AED 1,216 per square foot, up 79% over five years, with gross rental yields around 5.1%.
AED 1,216
Avg price / sqft
2025
119
Sales volume
5.1%
Gross rental yield
AED 145k/yr median
AED 2.85M
Median sale price
2025
Price & demand trend
Average price per sqft (AED) by year
What homes cost here
Median price paid, by home type & size · 2025
Unit-type distribution
Built homes in the surrounding area — apartment units + villas/townhouses from the project & property registry (actual units, not sales; off-plan towers excluded).
Median sold price per home, from registered sales. Townhouses are recorded under “Villa”. Off-plan villas often register as land plots until completed. “% of sales” = share of units sold.
Rental market
Ejari tenancy records for Serena (2025)
AED 145k
Median annual rent
per year
+77%
Rent growth (5-yr)
5.1%
Gross rental yield
477
Tenancy contracts
55% renewed
Developers in Serena
Serena is master-developed by Dubai Properties. Chips show the most active builders by units sold.
Delivery & construction
3 phases / clusters in Serena — 3 villa. From project records.
3
Phases / clusters
3
Delivered
100% of tracked
0
Under construction
100%
Avg completion
in-build phases
Phases & clusters in Serena
3 projectsEvery sub-project by home type · units · median price · build status.
| Casa Viva | Dubai Properties | Villa | Delivered · 2021 | 494 | AED 1.88M | 763 | |
| Casa Dora | Dubai Properties | Villa | Delivered · 2020 | 578 | AED 1.78M | 721 | |
| Bella Casa | Dubai Properties | Villa | Delivered · 2019 | 458 | AED 1.60M | 693 |
Data computed by Peak Trust Analytics · Dubai market data powered by the Dubai Land Department (DLD) · Updated Oct 2026. Proprietary — not to be reused or redistributed without authorization. Not investment advice.
What kind of place is Serena?
Serena is a family community in Dubailand built primarily around Mediterranean-style townhouses, with some larger villas and limited apartment stock. Its low-density, townhouse-led layout centres on green spaces and community retail.
Property-type mix
Share of registered sale & tenancy activity by property type.
Data computed by Peak Trust Analytics · Dubai market data powered by the Dubai Land Department (DLD) · Updated Oct 2026. Proprietary — not to be reused or redistributed without authorization. Not investment advice.
About Serena
Questions & answers
Frequently Asked Questions
What is the average price per square foot in Serena?
- Homes in Serena sold at an average of AED 1,216 per square foot in 2025, based on sale transactions registered with the Dubai Land Department. That is up 79% on the 2021 average of AED 681, and the median sale was AED 2,850,000.
What is the average rent in Serena?
- The median annual rent on a home in Serena was AED 145,000 in 2025, across 477 registered tenancy contracts.
What rental yield do Serena properties achieve?
- Serena returned a gross rental yield of 5.1% in 2025. The figure is gross: service charges are not deducted.
How many homes sell in Serena each year?
- The Dubai Land Department registered 119 home sales in Serena in 2025, 20% fewer than the year before. Off-plan homes made up 0% of them.
How much does a three-bedroom home cost in Serena?
- A three-bedroom home in Serena had a median sale price of AED 3,150,000 in 2025, across 82 registered sales. A two-bedroom home was AED 2,400,000.
Is Serena freehold or leasehold?
- Serena is registered as freehold with the Dubai Land Department, and 100% of its registered area is freehold title.
How much have rents risen in Serena?
- The median annual rent in Serena is 77% higher than five years ago. 55% of tenancies registered in 2025 were renewals rather than new lets.
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