Developer Advisory
Your launch price is set once and lived with for the whole release. We advise UAE developers on what to build, how to price it and how to sell it, from land to handover, so that number is right the first time.
Developers and landowners bringing residential, mixed-use and commercial schemes to market across the UAE, from a first launch to an established pipeline.
Accepted by application
You only get to set the price once.
A price list rarely comes down. When demand softens you slow the releases and add incentives, but the headline price stays. Whatever you publish on day one is the number you live with for the whole release.
Get it wrong in either direction and it costs you. Too high, and the release stalls into incentives buyers remember. Too low, and you hand margin to the first buyers that the rest of the scheme never recovers.
A premium is real when the scheme earns it: branded, waterfront, a specification nobody else is building. The question is how large a premium your buyers will actually pay, and that question has an answer.
We give you that answer before the price list is printed, together with the release plan that protects it.
8×
between the cheapest and dearest area benchmark on comparable residential stock, which is why no single scheme can price off a citywide average
- Lowest · International City
- AED 762
- Median area
- AED 1,728
- Highest · Jumeirah 2
- AED 6,210
There is no Dubai price
A city average will not tell you what your buyers will pay, and neither will a competitor’s brochure three districts away. Every step above what your buyers can reach thins the pool that can buy at all. That ceiling can be known before launch, not discovered after it.
Data computed by Peak Trust Analytics · Dubai market data powered by the Dubai Land Department (DLD) · Updated Oct 2026. Proprietary — not to be reused or redistributed without authorization. Not investment advice.
Research by Peak Trust Analytics, the firm's research division. The data packs behind this page are at peaktrustanalytics.ae/solutions/developers.
Six things we do for a scheme
Feasibility & Highest and Best Use
You learn what the location can carry before you commit capital to it.
We test the scheme against its catchment first: unit mix, sizes, target buyer, and the revenue the location can support.
- Catchment demand and supply assessment
- Highest-and-best-use assessment
- Unit mix and sizing recommendation
- A revenue model, with a downside case
- Benchmarks from comparable schemes
Market & Pricing Strategy
You launch at a price the area has already paid, and you can show your board why.
We set the launch price and the release structure, then agree what has to happen before each later release.
- Price band by unit type, floor and aspect
- Tranche release schedule
- How your payment plan compares with competing launches
- Absorption forecast
- Price-escalation triggers
Regulatory Route & Escrow Structuring
You know what the regulatory gate costs in capital and in months before you fix a launch date.
We model your route to project registration and the escrow that follows. That choice decides how much capital you sink before the first sale, which in turn sets what the payment plan can offer.
- A readiness check on project registration and escrow
- All three guarantee routes, costed against your capital
- A drawdown schedule mapped to construction milestones
- A payment plan that works with escrow release
- Land control and development agreement checked
Marketing & Launch
Your campaign is judged on units sold.
We position the scheme, set the message and direct the launch campaign. Media and creative answer to units sold.
- Positioning and narrative
- Who to target, by buyer type and home market
- Channel plan and budget allocation
- Launch calendar
- Campaign review against sales velocity
Sales & Channel Management
You can see which channels produce, and stop paying the ones that do not.
We build and run the distribution: broker network, commissions, inventory control, and weekly reporting on what each channel sells.
- A channel plan, and the broker panel to run it
- Commission and incentive structure
- Inventory release controls
- Sales team briefing and training
- Weekly reporting on sales pace and which channels delivered
Handover & Post-Sales
You protect the handover, and your next launch starts from what this one taught you.
We hold collections discipline through handover, sequence the handover itself, and carry what the scheme teaches into your next launch.
- Collections and milestone monitoring
- Handover readiness review
- Snagging and defect process
- Resale price monitoring
- Owner-community transition
The Peak Trust Development Framework
Seven stages, in sequence.
Aligned to recognised professional standards for development appraisal and to Dubai’s off-plan regulations.
Brief
We agree what success looks like, what constrains you and what you control, in writing, before any analysis starts.
A written brief: objective, constraints, land control and capital envelope.
Stage 01 of 07. Each stage runs on the one before it.
Appraise
We establish what your location can genuinely support, and what you will be competing against when you deliver.
A clear view of your market, and of your competition at delivery.
Stage 02 of 07. Each stage runs on the one before it.
Resolve
We settle what the site should become: the scheme that is permitted, buildable, viable and most valuable.
The scheme the site can carry, with the mix, sizes and specification that follow from it.
Stage 03 of 07. Each stage runs on the one before it.
Price
We set the price band per unit type and test it from more than one direction, so it holds when buyers push back.
A price band per unit type, with the reasoning your board needs.
Stage 04 of 07. Each stage runs on the one before it.
Clear
We plan your route through registration and escrow, so you know what it costs in capital and months before you fix a launch date.
The regulatory route, costed against your capital.
Stage 05 of 07. Each stage runs on the one before it.
Launch
You go to market with releases, payment plan and controls already agreed, and reporting running from the first sale.
A release schedule, payment plan and channel plan, with reporting live from day one.
Stage 06 of 07. Each stage runs on the one before it.
Absorb
We hold discipline through sales and handover, and carry what this scheme teaches into your next one.
Weekly sales reporting, and a head start on your next launch.
Stage 07 of 07. Each stage runs on the one before it.
The order matters. Pricing a scheme before you have settled what to build is the most common and most expensive mistake in this market.
Benchmark your launch price
See where your intended price sits for your area, asset type and unit band. Available once you have submitted a brief.
What you will actually get
An appraisal ends with a straight answer: does the scheme work, at that price, on that timetable? The RICS standard identifies four options open on most development property. All four are real outcomes, including the two that mean not building yet.
01DevelopProceed, with the price band and release schedule evidenced.
The scheme clears all four tests and the area supports the price. You get the band per unit type, the tranche sizes the area can absorb, and the evidence behind each number.
02Develop in phasesProceed, but release in tranches sized to what the area absorbs.
The scheme works; the volume does not, at once. Releasing in tranches keeps the headline price intact instead of discounting into a market that cannot take the stock that fast.
03Defer or waitThe scheme works, the delivery window does not.
Usually supply: too much completes in your window. Deferring is a timing decision, not a verdict on the scheme, and we give you the completion profile that sets the better window.
04Sell or disposeThe land is worth more to someone else than the scheme is worth to you.
The residual appraisal says the site is worth more now than what you could build on it would return. Selling is an outcome of an appraisal, not a failure of one.
- The scope and the fee are agreed in writing before any work starts
- Every recommendation comes with the evidence behind it, so your board can stand behind the decision
- A recommendation not to proceed is a normal outcome of an appraisal, not a failed one
How we engage
Advisory engagements are accepted by application. We review each brief on fit rather than on order of arrival, and we say so plainly when there is none.
We do not accept development advisory engagements on an introductory or success-fee-only basis. Advisory is engaged and paid for separately from any sales mandate.
- 1Submit a brief. What you are working on, at what stage and at what scale.
- 2We read every brief that reaches us.
- 3Where there is a fit, we propose a 45-minute initial consultation.
- 4If we proceed, you receive a scoped proposal with deliverables and timeline.
We respond to every submission.
Submit a brief
Advisory engagements begin with a written brief. The questions below are what we need to assess fit.
The practice also advises investors